But it can also be very rewarding, because you’re going to get a better fit, a better partner, as a result.
SARAH GREEN: Well, and, of course, there was one little wrinkle to this, which actually makes it more like the world of hiring, which I was so glad that you mentioned, which is that you are not just sort of shopping for a partner.
And so now, that put the onus on the people to very carefully think through, well, who do I want to send my virtual roses to? So that’s one way that it’s been very effective in online dating.
And so one thing that I found particularly interesting is when an online dating site in Korea stepped in and said, OK, how can we make this market work a little better?
How can we make it so that when somebody says I’m interested in you, they really mean it.
And the way they did that is they use the what an economist would call the idea of signaling.
And if I want to buy a new house and I go from open house to open house, I could be doing other things.
However, we invest in those search costs because it’s worth it, because we get something we really want.
Shopping for a house and shopping for, that’s terrible terminology, but trying to find the right life partner are very similar in the one sense where each one is different.